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Stevia gives visitors to Fi Europe plenty to chew over (Dean Best's Food Industry Blog)

Stevia was one of the key topics that appeared to be at the forefront of
exhibitors' minds as just-food toured this year's Food Ingredients Europe
trade show.

The event, held every two years, is taking place at the sprawling Paris Nord
Villepinte exhibition centre, north of the French capital. And, after a less
than auspicious start to proceedings in which the computer systems for press
badges failed (adding to the long, long queues for visitor passes) and in
which the power in the press room went down, the first day at the event
yesterday (29 November) was full of fascinating insights from some of the
world's largest food ingredient makers.

Unsurprisingly, just three weeks after it won EU approval, intense sweetener
stevia was one of the buzzwords (before just-food had even taken a seat at the
Cargill stand for a scheduled interview when the show opened, representatives
of the US food giant were fielding requests about the product).

Cargill and, later in the day, rival stevia supplier PureCircle both talked
about the potential for stevia in food. Until now, the majority of products
launched containing stevia have been drinks but both companies believe more
food products, including ...

Dean Best's Food Industry Blog